The Enterprise App Wars are Here

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Salesforce will have to rely on ISVs and other partners to help push Genie. But with a plethora of competing marketplaces now available, the company has to sell its vision to the ecosystem harder than before. Read this blog to explore the risks and opportunities along with the types of enterprise tech partnerships that are poised to play a role in bolstering software sales and maximizing user retention for platform providers.

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